Business Intelligence mainly refers to the clear and effective transmission and communication employing graphical means. To effectively transfer ideological concepts, aesthetic forms, and functions need to be gathered to achieve deep insight into rather sparse and complex data sets by intuitively conveying key aspects and features.

Business Intelligence is closely related to information graphics, information visualization, scientific visualization, and statistical graphics. Based on the data and their intrinsic patterns and relationships, computer-generated images are used to gain deep understanding and knowledge, and the vast bandwidth of human sensory systems is used to manipulate and interpret complex processes, involving datasets of different disciplines and the simulation of large abstract data sets from diverse sources.